“ The TV show airs Fridays on MTV. They have several other shows under development that will use the same formula; 8 minute web clips, half hour TV show, and potentially a feature length movie. This model requires a different approach to screen writing and story development. Mr. Gale said the format works well for comedy, horror, and other forms because the audience expects to laugh every few minutes in a comedy, or see horror every couple minutes. Building the story from the ground up with a couple scenes in an 8 minute sequence works well for the web, and easily transitions to the 30 minute TV format. However, trying to work backwards from a 30 minute show and break it into web length clips doesn’t work so well, for obvious reasons.
