“ I was immersed in the what I call “the last 5%.” It involves a large team of professionals engaged in tweaking, polishing, compressing and dressing articles—hopefully giving them the gleam, smarts and clarity of a top-rate product. This last 5% consumes a sizeable effort and expense. The question the next (or current) owner of BusinessWeek is going to have to grapple with is whether such attention to detail is worth it, or, alternatively, whether there’s another way to achieve the same goal.
