Mar
10
“Dan- Elan Lee gave an interesting talk about eTalk, where his measure of success was the number of people who got married as a result of one of his campaigns [cross-reference with MMO weddings, interesting to think about]. About 4 couples got married following The Beast, and about 3 following I Love Bees.”
Clickable Culture - SXSWi 2008 Notes: Stories, Games and Your Brand