“ Say you were going to design a new water bottle. You could base it on a … zipper(the choice was triggered by a zipper on the jacket of an audience member in the front row).Let’s see, it could interlock” (demonstrates by spreading and interlocking his fingers), You could have 2 that go together … maybe a 4-liter bottle that comes into 4 parts. That wouldn’t be too bad. ”
All This ChittahChattah » Stefan Sagmeister, Performance Ideator