Apr
17
“The copywriter and art director should now be a part of a flat, flexible and modular creative team that understands technology and how the customer relates to it. Flat: because no one knows it all. Flexible: because you’ll be making a bunch of different things (including some things that haven’t been invented yet). Modular: because you’ll need different combinations of talents at different times to make all these things. This new team is not a guild. They do not all wear backward baseball caps and high five each other in the hall. Some of them have food in their beard. Some of them have never heard of Cannes. Some are women who smoke pipes. This is big tent creativity. It’s big enough for designers, technologists and, yes, storytellers. Out of this tent will march the next creative revolution.”
The Next Creative Revolution | Creativity Online