“ Fittingly, it is the headquarters of hipsterdom’s musical tastemaker, Pitchfork Media. Its Web site is hit 250,000 times a day by indie music fans in their 20s and 30s checking out the latest music news and reviews. But that is not enough: In early April, the Pitchfork crew launched an Internet music channel, Pitchfork.tv. Think of it as this generation’s answer to MTV (VIA). ”
Indie Music’s Hipster Heaven